Winner of “Miss Instagram 2025” did not receive the promised vehicle as a prize
The young woman Suema Abdul Rachide, a resident of Cabo Delgado province, contacted Moz24h to report that she did not receive the prize corresponding to first place in the “Miss Instagram 2025” contest, despite being officially announced as the winner by the event’s organizers.
According to her account, the contest began in August 2025 and was based on the weekly presentation of outfits by the participants, accompanied by a paid voting system. Each vote cost 15 meticais, and the rules stipulated a Mazda Demio 2 vehicle as the main prize for the winner. Second and third places would receive 50,000 meticais and 25,000 meticais, respectively.
The public announcement of the results was initially scheduled for October 25, 2025, during a show in Maputo. However, according to Suema, the event was canceled due to alleged internal organizational problems. Days later, on November 1st, the results were only released in the contest’s official WhatsApp group, where the young woman was declared the first-place winner. In the same communication, the organizer allegedly instructed the participants not to publish the information on social media.
Since then, according to the complainant, several postponements in the delivery of the prize have occurred. On November 19, 2025, Suema claims to have been instructed to send a representative to Maputo Shopping to collect the vehicle. However, there was no service or delivery of the prize at the location. A new date was set for November 20th, but again without success.
Later, on December 28th, Suema says she was informed that the candidates who placed second and third had already received their respective prizes, with only the promised vehicle remaining to be delivered to the winner.
In January 2026, after previously confirming her trip, the young woman traveled from Cabo Delgado to Maputo expecting to finally receive the prize. However, according to her account, she was informed that the person responsible for the organization was out of the country and that the vehicle was in Japan, supposedly undergoing documentation processing, information that, she claims, was never formally verified.
After several calls made to Guyzelh Ramos, the model and journalist Estácio Valoi contacted a friend who lives in Maputo to pick up the vehicle. The friend went to the prosecutor’s residence at 5 PM on March 5, 2026, and called to inform him that he was there, in the Costa do Sol neighborhood. In response, Guyzelh Ramos stated that he was not at the residence and that he had to leave for the meeting, adding that he was waiting for someone to bring the vehicle to make the delivery. Estácio’s friend suggested that the delivery be made the following day, in the morning, and not at night. The next day, Guyzelh Ramos sent some photographs of a vehicle, but the vehicle did not correspond to the one that had been promised as a prize to the winner.
During the process, Suema also claims to have received alternative offers of monetary compensation, initially in the amount of 70,000 meticais and later 150,000 meticais. The offers were rejected by the winner, who considers that they do not correspond to the prize officially announced in the contest.
In messages attributed to the organizer, he claimed that the contest faced legal problems, including a fine imposed by the General Judiciary Inspectorate (IGJ) for alleged lack of a license. According to the same version, the prizes depended on the amount raised through voting, which totaled 153,000 meticais. The organizer also claims that Suema invested approximately 53,000 meticais in votes, proposing that she return this amount three times over.
The winner contests this interpretation, arguing that the contest rules clearly indicated a vehicle as the first-place prize, regardless of the vote-gathering process. She adds that she invested significant personal resources in producing costumes, photography services, makeup, and mobilizing supporters for voting, which, she claims, caused her financial losses and damaged her credibility with the people who contributed to her participation.
On February 2, 2026, Suema filed a formal written complaint, demanding official clarifications and a concrete date for the prize delivery. In the document, he established a seven-business-day deadline for a response, after which he admits to resorting to the competent judicial authorities to safeguard his rights.
To date, there is no public record of the vehicle being delivered to the winner of the auction.
Meanwhile, the event organizer is parroting “…I paid a fine to the customs officials,” he boasted, referring to the fact that he was crossing the border into the Rand country at the time to receive an award firsthand, not secondhand, according to the same award that was given to him last month after his nomination!
“We are proud to announce that Guyzelh Ramos has been nominated for the 2026 Emerging Brands in Africa Awards.
As one of Mozambique’s most prominent public figures, he has nearly two decades of experience as a renowned event promoter, having transformed the Mozambican entertainment landscape and raised the country’s cultural profile on the international stage. His dedication and innovative vision earned him recognition as Best African Promoter in the United States in 2018, a testament to his influence and excellence in his field… Guyzelh Ramos is responsible for bringing numerous international artists to Mozambican stages, significantly boosting the country’s music and entertainment industry.”
https://www.instagram.com/p/DT-kSQfDDv1/
Promoter becomes a storyteller
However, on the promoter’s page, in line with the nomination proudly announced by the promoters of Emerging Brands in Africa 2026, perhaps due to the influencer’s oversight, there was no reference to the prize that should have been awarded to the winner of one of the contests promoted by Guyzelh in Mozambique. The winner, months after January, has not received her prize.
“Garlic and galls ”
Contacted by Moz24h, the event promoter, Guyzer Ramos, confirmed that he does not intend to deliver the vehicle. According to him, the contest was financially “a disaster,” claiming that the amount raised was not enough to acquire the vehicle and guarantee the other prizes.
Guyzelh Ramos added that even if the winner proceeds with legal action, he is prepared to respond to the accusations in court.
The case raises questions about transparency, licensing, and responsibility in the organization of online contests with paid voting, a practice that is increasingly common on social media, but which continues to raise debate about the protection of participants and supporters who contribute financially to this type of initiative.
Moz24h will follow the case until its conclusion.
